KC Cheng — Digital Designer Portfolio

Setting the visual direction for a campaign or brand — mood, palette, typography — and the discipline to keep every asset that follows on-brief.

Logos, brand guidelines, and the small consistent details — business cards to shelf-talkers — that make a brand recognizable everywhere it shows up.

End-to-end visual systems for a launch or seasonal push — key visual, deliverable matrix, and every derivative size that goes with it.

Structural and surface design for packaging, POS, and print collateral — built to survive production, not just look good in a mockup.

Landing pages and microsites with a strong visual hierarchy, designed in close collaboration with developers.

Cinemagraphs, animated ad units, and social-first content systems, cut and composited in After Effects and Premiere Pro.